JPG Store Design
Design Showcase
Building the largest NFT marketplace on Cardano
JPG Store is the largest Cardano NFT marketplace with a mission to support the artists, creators and communities that are advancing the ecosystem and helping the chain realize it's vision of providing financial sovereignty & identity.
Highlights of my work at JPG Store
Joined the team in July 2022
Worked with the team to secure the business a $60M valuation ($6M Seed in Sep 2022)
Achieved 99% marketshare on the Cardano blockchain within 1 year
Worked on design across 3 products that has generated over ₳600M+ in trading volume with 300k monthly visitors
Worked on some design for brand marketing
Overhauled the design system using Flowbite as the foundation, streamlining implementation for engineers
Led the design of the mobile application (See next project for detailed case study)
Bulk buying for traders
For users that want to buy a lot of NFTs at once, we introduced a "sweeping" tool that allows users to purchase up to 50 NFTs in one go. After we launched this, there was a substantial increase in daily trading volume. We had 145% increase in trading volume the day after launch
Minting on JPG Store
No developer is required to use our minting service. Collection owners will be able to set up mint phases directly in JPG without any coding involved. This got 700k ADA in minting revenue since launch
Website revamp using the Flowbite design system
Noticing how slow the process was for engineers to build custom components. Between three designers, we did an overhaul of our entire website and mapped it to the Flowbite design system in order to make implementation faster for engineers. Ensured there was a dark and light mode version for all pages. This sped up engineering + design workflow by at least 50% with lots of appreciation from our engineering team
Minting calculator
Price transparency is important in web3. We found that there weren't a lot of minting services that showed the final cost before sign up, so in order to gain trust and hopefully increase conversions, we added a free cost calculator right on the landing page. This increased minting conversion rate by 30%
$JPG Token
Tackling customer loyalty with gamification and rewards, thereby allowing users earn more while being trading NFTs. Noticeable increase in overall engagement on the marketplace and Twitter
Analytics for NFT collections
Allows traders to better analyze trends and price history of NFT collections
Twitter marketing
I did some marketing graphics on Twitter. We had an average of 200k impressions on posts and grew the @jpgstoreNFT account to 80K+ followers
JPG Mobile App
I was in charge of the JPG Store mobile app from Ideation to the launch phase, I've explained more of my work on the mobile app in the next project
Conclusion
In conclusion, the NFT marketplace project represents a significant milestone in the evolution of digital ownership and the monetization of digital assets. And being able to work on this project has been a very overwhelming experience for me.