UX Case Study

Subscription Manager

Year

2019

Duration

6 Months

Role

UX Research, Competitive Analysis, IA, Wireframing, Usability Testing

About project

Subscription Manager is service which provides personalized advice to users on the subscription that they currently hold and recommend additional services It also helps discover new services based on your answers to the personalized questionnaire.

1. Discovery Phase

User Interview

What I did:
In order to provide empathy to our users and increase customer satisfaction, we need to understand what motivates them to use the application and how we can increase customer engagements in this services. Before creating applications it's important for we as designers to keep in mind what the the most important things to the users, where are their priorities, needs, pain points. To make designs user friendly we need to design by touchpoints and research insights. Here I mostly start with Interviews, Research, Empathizing with my users and analyzing customer behaviors to provide an effective User Experience
Some Questions I Asked

  • 1. How many devices do they get to subscribe on a regular basis
  • 2. What process do they take to do their subscriptions
  • 3. Are they ble to find alternative for all their subscriptions
  • 4. How long does it take to have all their subscriptions made
  • 5. How they would feel to have the apps that help manage all their subscriptions

"I would like to add, upgrade or cancel any subscription as fast as possible when the need arises and as well receive additional services "

~ Kyle Ferguson, Interviewee

2. Define Phase

User Persona

What I did:
After summing up the User Interviews, creating User Persona is used to help realize our customers more detailed. with this, I could understand the main focus' behaviors, act and needs. In this project, we can recommend new Services to our users by using a personalized questions

Empathy Map

What I did:
Empathy Map is used to understand the experience from the users' eyes; it also creates an understanding of their interaction with the product as well as improvements required in the future. I crafted the Empathy Map based on the customers goals, touchpoints, feelings, thinking, Said, and painpoints.

3. Develop Phase

Process Flow

Detecting problems is a little step of generating great products. It is also extremely necessary to generate the right solution after reviewing the problems during the define process

Information Architecture

Information Architecture is a core part of a powerful User Experience Design and another important step in application design process. Efficient IA helps users quickly and easily navigate through content and find everything the users need without any hassle. It helps us bring the planned flow through the entire application.

4. Delievery Phase

Low Fidelity Wireframing

Low fidelity wireframes are quick sketches created to make ideas more tangible. It helps helps identify the concepts and mistakes. I do low fidelity wireframes before starting the UI designs

Final UI Design

Low fidelity wireframes are quick sketches created to make ideas more tangible. It helps helps identify the concepts and mistakes. I do low fidelity wireframes before starting the UI designs

Onboarding Screen

Other Screens

Questionnaires to understand User Taste

After the survey ends, users can discover new services based on their responses. If they want to discover new subscriptions with health Insurance, they will see the examples of Subscriptions and new brands about health Insurance with the payment system, each questions is prepared by the selections. If the users selects music, the questionnaire will ask what type of music you like? or Do you like to go for concerts? Then if neede, it could recommend an event subscription services.

App Preview