UX Case Study, UI Designs

ScoutBallers

Year

2020

Duration

6 Months

Role

Branding, Information Architecture, Wireframing, Prototyping, Usability Testing

About ScoutBallers

Scoutballers is a football marketplace that connects players, video creators, and recruiters to hasten the process of club and college recruitment. The platform will help professional clubs and college coaches to save costs by assessing the talents needed for their clubs or college programs online and from the comfort of their desks or homes.

The Problem

The product was designed to look into three basic issues that involves solving problems, creating opportunities, and making dreams a reality;

Solving Problems

We give professional clubs, college coaches, scouts, and agents access to game video of available players in their immediate environment or worldwide without leaving their desk

Creating Opportunities

We create job opportunities for skilled video freelancers to offer their services to players looking to create recruiting videos

Making Dreams a Reality

We provide opportunities for footballers worldwide to connect with clubs and coachers to take their careers to the next level

Competitive Analysis

First, I decided to focus on direct and indirect competitors, Products that has same or almost the same features as related to football scouting and Club managements

Key findings

I found out that these two major contenders in the market are lagging behind in their market strategy by not having features that works for Africa/Asia which is a major market and also not provision for video creators on the platfrom to help those players who cannot make theirs

User Interview and Surveys

What I did:
At the discovery phase of my project, I conducted user interviews and surveys in order to get a better understanding of the problem and required findings.

  • 1. How long have you been playing football?
  • 2. Where do you look forward to enhance your career?
  • 3. What’s your coaching ability?
  • 4. Have you been able to lead a team before, If yes, How?
  • 5. What are the challenges you face as a young footballer?
  • 6. How technology inclined are you?

Empathy Map

Findings
During my reseach work, there where some of my findings

  • 1. There’s lack of opportunity for young lads like Jamiu
  • 2. Coaches barely find players in remote areas
  • 3. He’s unable to create quality video of himself on the pitch

User Flow

What I did:
I mapped out the users’ steps to help them simplify their usage of the app

Sitemap

Branding

UI Designs

Onboarding

Other Screens

Home Page