UX Case Study, UI Designs

ScoutBallers

Year

2020

Duration

8 weeks

Role

Branding, Information Architecture, Wireframing, Prototyping, Usability Testing

About ScoutBallers

Scoutballers is a football marketplace that connects players, video creators, and recruiters to hasten the process of club and college recruitment. The platform will help professional clubs and college coaches to save costs by assessing the talents needed for their clubs or college programs online and from the comfort of their desks or homes.

The Problem

The product is designed to look into three issues that involve solving problems, creating opportunities, and making dreams a reality.

Solving Problems

By giving professional clubs, college coaches, scouts, and agents access to game videos of available players in their immediate environment without leaving their desks.

Creating Opportunities

By creating job opportunities for skilled video freelancers to offer their services to players looking to make recruiting videos.

Making Dreams a Reality

By providing opportunities though the platform for footballers worldwide to connect with clubs and coaches to take their careers to the next level.

Competitive Analysis

First, I decided to focus on direct and indirect competitors and products with the same or almost the same features as Scoutballers.

Key findings

I found out that these two major contenders in the market are lagging in their market strategy by not having features that work for Africa/Asia, which is a big market and also no provision for video creators on the platform to help those players who cannot make theirs.

User Interview and Surveys

What I did:
At the discovery phase of my project, I conducted user interviews and surveys with potential users, this is to get a better understanding of the problem my users were facing and how the problems can be solved.


  • 1. How long have you been playing football?
  • . Where do you look forward to enhancing your career?
  • 3. What’s your coaching ability?
  • 4. Have you been able to lead a team before; If yes, How?
  • 5. What are the challenges you face as a young footballer?
  • 6. How technology inclined are you?

Empathy Map

Findings
During my reseach work, these were some of my findings:


  • 1. There’s a lack of opportunity for young lads like Jamiu
  • 2. Coaches barely find players in remote areas
  • 3. He’s unable to create a quality video of himself on the pitch

User Flow

What I did:
I mapped out the users’ steps to help them simplify their usage of the app

Sitemap

Branding

UI Designs

Onboarding

Other Screens

Home Page